The verdict, first
Juice Plus+ takes this head-to-head. At $1.80 per day on subscription versus $3.00, it costs 40% less than Balance of Nature. It carries NSF quality, gluten-free, non-GMO and kosher certifications where Balance of Nature publishes no verifiable testing documentation at all. And its research file — whatever its limitations — is bigger than its rival’s.
But winning this matchup is a low bar. Neither label discloses one milligram of any individual ingredient. Both companies carry regulatory scar tissue — a 2023 federal consent decree on one side, a 2020 FTC warning letter and a €1 million Italian fine on the other. If disclosed doses matter to you, the honest answer is: buy neither, and spend the money on produce or on a product that shows its amounts.
The comparison table
| What we checked | Balance of Nature Fruits & Veggies | Juice Plus+ Fruit & Vegetable Blend |
|---|---|---|
| Price | $89.99 / 30 days | $54.00/mo subscription ($216 per 4-month shipment) |
| Cost per day | $3.00 | $1.80 |
| Capsules per day | 6 (3 fruit + 3 veggie) | 4 (2 fruit + 2 vegetable) |
| Ingredients named | 16 fruits + 15 vegetables | 11 fruit-blend + 12 vegetable-blend ingredients, plus added plant-based vitamins |
| Amounts disclosed | None | None |
| Third-party certification | None published that we could verify | NSF quality & safety; NSF gluten-free; non-GMO; kosher |
| Clinical research | No product-specific published trials we could locate | Claims 30+ human trials — largely company-funded; independent reviewers call the findings overstated |
| Regulatory record | 2019 FDA warning letter; Nov 2023 federal consent decrees; $9.95M class settlement | June 2020 FTC warning letter (COVID & income claims); 2019 Italy €1M fine; 2020 Australia TGA penalty |
| Sales model | Direct-to-consumer subscription | Multi-level marketing (National Safety Associates, since 1993) |
| Our score | 35/100 — full review | Full scored review in research |
| Facts checked | 2026-07-12 | 2026-07-14 |
Prices and claims re-verified on the dates shown. Spot a change? Tell us and we’ll re-check on the record.
The money: $1,095 a year vs $648
Run both subscriptions for a year and the gap is $447. Balance of Nature’s Fruits & Veggies set costs $89.99 every 30 days — $1,095 per year. Juice Plus+’s equivalent two-blend product bills $216 per four-month shipment — $648 per year. Neither company puts that annual number in its advertising, which is exactly why we do.
What are you buying for the difference? Not disclosed doses — neither label has any. Not more capsules — Balance of Nature’s six-a-day versus Juice Plus+’s four tells you nothing when no one will say what’s in a capsule. The honest answer is that the extra $447 buys Balance of Nature’s marketing budget.
The labels: two ways of saying nothing
Balance of Nature names 31 fruits and vegetables. Juice Plus+ names 23 across its two blends and adds plant-derived vitamins. Both stop there. No milligrams per ingredient, no standardized actives, no way to compare a serving to a study or to the produce aisle. On the single most important question — how much of each plant am I actually getting? — the two most heavily advertised produce capsules in the country give the same answer: silence.
One real difference survives: Juice Plus+’s capsules carry NSF certification for quality and safety, which verifies manufacturing standards and that the product contains what the label states — as far as the label goes. Balance of Nature claims testing but, as of July 2026, publishes no certificates, lab names or documentation we could verify. In our full 35/100 review, that cost it nearly every testing point.
The research claims
Juice Plus+ points to more than thirty human clinical trials and dozens of published papers. That is more than almost any competitor — and it deserves the same scrutiny we give every claim. The trials are largely company-funded, several involve researchers with financial ties to the company, and independent reviewers — including Science-Based Medicine and Memorial Sloan Kettering — have concluded the evidence doesn’t support the marketed health benefits. In 2011, ConsumerLab measured one Juice Plus+ blend at 76.4% of its claimed calcium.
Balance of Nature’s research file is thinner still: we could locate no published product-specific clinical trials at all. Between a stack of imperfect industry-funded studies and no studies, the stack wins — narrowly, and with both eyebrows raised.
The regulatory records
Both companies have been formally corrected by regulators. Balance of Nature: a 2019 FDA warning letter over disease-treatment claims, November 2023 federal consent decrees that briefly halted production, and a $9.95 million class-action settlement covering 2019–2025 purchases — the full documented history is in our Balance of Nature research file. Juice Plus+: a June 2020 FTC warning letter over distributors’ COVID-19 treatment claims and income promises, a €1 million fine from Italy’s competition authority in 2019 over fake testimonials and disease claims, and a 2020 penalty from Australia’s TGA over unauthorized endorsements. Neither record is disqualifying on its own. Both belong in the decision.
Which one fits you — if either
Juice Plus+ makes more sense if…
- You’ve decided you want capsule-format produce and want the cheaper of these two, with NSF-verified manufacturing
- A larger (if imperfect) research file matters more to you than disclosed doses
- You’re comfortable buying through a distributor-based MLM model
Skip both if…
- You want to know the actual amount of anything you swallow — neither label will tell you
- You expect published third-party test results, not just claims or logos
- You’d rather put $54–$90 a month toward actual produce — which comes with fiber, and full disclosure by nature
Where to find them
Plain Google search links — we have no affiliate relationship with either brand and earn nothing if you buy.
Frequently asked questions
Is Juice Plus+ cheaper than Balance of Nature?
Yes. As of July 14, 2026, Juice Plus+ Fruit & Vegetable Blend costs $54.00 per month on subscription ($216 billed per four-month shipment) — about $1.80 per day. Balance of Nature Fruits & Veggies costs $89.99 per 30-day supply as of July 12, 2026 — $3.00 per day, roughly 65% more.
Does either brand disclose ingredient amounts?
No. Both labels name their fruit and vegetable ingredients but disclose no per-ingredient amounts. You cannot determine how much of any single fruit or vegetable powder either product delivers.
Is Juice Plus+ third-party tested?
Juice Plus+ capsules are certified for quality and safety by NSF, with additional NSF gluten-free, non-GMO and kosher certifications. Balance of Nature makes testing claims but published no verifiable certificates or lab documentation that we could locate as of July 2026.
Is Juice Plus+ an MLM?
Yes. Juice Plus+ is sold through a multi-level marketing structure operated by National Safety Associates, founded in 1970; the Juice Plus+ product line launched in 1993. In June 2020 the FTC sent the company a warning letter over distributors’ COVID-19 treatment claims and income representations.
So which one should I buy?
On the verifiable numbers, Juice Plus+ wins this head-to-head on price and certification. But neither product discloses its doses, so neither clears the bar we set for a recommendation. A product that shows its amounts — or the produce aisle — beats both. Individual needs vary; talk with your healthcare provider before starting any supplement.
Sources
- Juice Plus+ — Fruit & Vegetable Blend Capsules product page, us.juiceplus.com (pricing, serving, certifications; accessed July 14, 2026)
- The Ingredient Report — Balance of Nature Fruits & Veggies review (35/100; facts checked July 12, 2026)
- The Ingredient Report — Balance of Nature research file (FDA warning letter 2019; consent decrees Nov 2023; $9.95M settlement)
- Wikipedia — Juice Plus (company history, NSA/MLM structure, 2019 Italy fine, 2020 TGA penalty, ConsumerLab 2011 finding; accessed July 14, 2026)
- U.S. Federal Trade Commission — warning letter to Juice Plus+ Company LLC, June 2020 (COVID-19 and earnings claims)
- Science-Based Medicine — "Juice Plus+: Good Marketing, Not Good Science" (research-quality critique)
- Memorial Sloan Kettering Cancer Center — integrative medicine herb/supplement entry on Juice Plus (evaluation of evidence)
- 2026-07-14 — Page published. Juice Plus+ price/label facts checked this date; Balance of Nature facts checked 2026-07-12.
This comparison is for informational purposes and is not medical advice. Medical disclaimer.